Buying Trip for next years stock - my views and progress to date

14 August 2013

Trade show terror!

It’s that time of year again, when we venture out to the trade shows in search of stock for next summer. Last year was difficult as I’ve previously written. Invariably I find it disappointing and exciting to attend trade shows.


It’s exciting because I love seeing new trends and styles of garment that are popular and I love searching for those special items that I think our customers will like.

It’s usually disappointing because I’m always on the look out for new brands and labels to bring to Vida Moda. But I as wrote in a blog post last year it is ridiculously difficult to find brands that cater for plus sizes, many only go as far as an 18. Last year I really struggled to find good quality brands whose designs also cater for plus size women. It’s almost like larger women don’t exist or deserve to wear beautiful clothing.

Good Progress

This year I’m very pleased to report that my buying trip was a little different. In fact we’ve had to make some choices about what to leave out as our buying budget didn’t stretch to cover all the items I found!

New labels coming to Vida Moda

This is not a position I’ve been in before so it was much more positive. I’m very pleased to have found a number of new labels I’m delighted to bring to Vida Moda. We’ll also be re-stocking an existing label we’ve had before who have breathed new life into their design approach which has resulted in quite a refreshing collection for summer 2014.

So along with the new labels we are bringing you this Autumn we will also be adding another 2 or 3 for next summer. They are very different to each other and range from quite practical to casual and something a little more special!

New Accessories Collections

Faux Fur

In addition we will also be adding to our range of accessories this Autumn and we’ll be bringing a wonderful range of faux fur accessories which are designed and manufactured in England. I met the designer last weekend and she’s a wonderful lady with a great eye for detail and quality.


I’ve also found a brand of shapewear I like called Controlbody. They are Italian and have an excellent range of products that are very good quality with good explanations of how their different shapewear products provide support and smoothing! We’ll be starting off with a small selection of their range very shortly to see what you think of it. I’ve been on the lookout for good shapewear for quite a while so I really hope you like the choice I’ve made.

All in all I feel I've made good progress this trip and I'm really pleased about being able to expand the choices we can offer you!


Vida Moda | Quality Fashion For Women With Curves Size 14 to 28

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