Vida Moda was established in 2011 with the aim of serving women who find it difficult to find a choice of quality plus designer fashion in traditional high street shops. Our aim is to make your shopping experience as simple as possible. We also try to provide indepth information about the garments we sell. All the clothes you see on Vida Moda are modeled on size 16 or size 18 models and all our collections are selected by Joanna. Vida Moda is based on her shopping experiences over the years aims to provide curvy ladies size 14 and over with better products and customer service.

Cover photograph ©Alex Bright 2013